As a business owner, you know how important it is to keep up with the latest developments in digital marketing. One of the most recent and significant changes has been Google My Business. This blog post will teach you nine strategies to maximize your results with Google My Business and use this platform as an effective tool for growing your business!
Complete all sections of your Google My Business profile
When you sign up for your Google My Business account, be sure to fill out all of the information on your profile page. This includes what kind of business you are, hours of operation, and location (including address!). This will help people looking for a similar service or product find you instead of someone else! You should also do some thorough research into keywords related to the products/services you offer in order to optimize your page further by including those words within your profile – this way it is easier for customers searching online to find you!
Include all relevant contact
This includes phone number, email address, and any other relevant details that will help people get in touch with you or learn more about what it is that you offer. Including multiple options to get in touch with you is always a good idea, including social media pages to make it easy for customers to follow your brand and get updates! Keep in mind that some customers may prefer contacting you via email, while others might prefer contacting you over the phone or via your social media.
Optimize for mobile devices
As more and more people are using mobile devices to search for businesses online, it is important that your business appears when someone searches on their phone! Make sure you review Google’s guidelines about how to optimize a page for mobile devices. One important factor is to consider how images will look on mobile. Consider using square images so they look great on both mobile and desktop.
List all of your products and services
Listing all of your products and services can be tedious, but it is important to make sure that you are providing as much information about your business as possible. Google will determine your rankings based on the content of your page, so make sure that it is filled with all relevant information. If you are creating multiple pages to list products and services, try to keep them organized in a way that makes sense (i.e., don’t place “food menu” under “products”).
Mark any relevant attributes
Make sure to mark up all of your relevant attributes. For example, if you are a clothing store that sells men’s and women’s wear, make separate pages for each of these categories with tags like “women’s shoes” and “men’s ties.” Marking all relevant attributes will improve your business page’s SEO, making it easier for customers to find your business.
You can request Google My Business Verification by clicking on the settings gear in your business dashboard, then selecting “business information” and scrolling down until you see a blue box with white text that says “Is this your business? Click here to verify it now!” Verifying will ensure your business shows up on Google Maps. This will help people find you while they are searching online for your business!
Upload new photos weekly
Google My Business also allows you to add photos and videos to your profile! This is a great way to humanize your business and provide customers with some additional insight into the services/products that you offer. These can be uploaded directly through Google or linked to external sources such as YouTube, Flickr, Instagram, Facebook, etc. Make sure to upload new photos weekly to keep your profile looking up-to-date and engaging. You can also add a cover photo to provide customers with some additional information about your business, such as hours of operation or events that are happening at the location!
Publish Google posts weekly
Google posts are a great way to communicate with your customers and provide them with up-to-date information about any changes or upcoming events. Posting regularly will help customers stay in the loop and make them even more likely to visit your business.
Respond to all questions and comments
Make sure to monitor your business’s Google My Business page and answer any questions or concerns that customers may have. It can be easy to miss a comment if you do not check the page often, so make it a priority! Actively responding to questions and comments will strengthen your relationship with customers and help them feel more connected to your business. In addition, other customers will see that you value your customers enough to respond to them.
Respond to reviews (positive and negative!)
Responding to customers’ reviews lets them know that you care enough about their opinions and experience with your business to reply. When a customer feels heard by a company, they are more likely to become loyal customers! In addition, responding to negative reviews is an opportunity to win over a customer who might have not been pleased with their experience.
Google My Business is a great way for you to engage with your target audience on Google’s platform, creating more opportunities for them to find you! It’s important to remember that Google My Business is not just for brick & mortar businesses – it’s also great for online stores. Whatever your industry, making sure that your Google My Business profile is complete, accurate, and regularly updated will help you reach new customers and keep current ones engaged.